Discussion:
Not TeX, but typography
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Donald Arseneau
2017-03-04 01:25:49 UTC
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Typography is brought to bear on the greatest disaster of the week.

https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.g20p9c4kr
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Donald Arseneau ***@triumf.ca
j***@gmail.com
2017-03-04 10:15:13 UTC
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Post by Donald Arseneau
Typography is brought to bear on the greatest disaster of the week.
https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.g20p9c4kr
Very good. Thank you for this, Donald. Well worth reading.

It matters for web pages as well, of course. Typography is not just beauty, it is usability. Indeed, often I think beauty is a consequence of usability.
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Jonathan
David Klassen
2017-03-04 11:54:37 UTC
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Post by j***@gmail.com
Post by Donald Arseneau
Typography is brought to bear on the greatest disaster of the week.
https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.g20p9c4kr
Very good. Thank you for this, Donald. Well worth reading.
It matters for web pages as well, of course. Typography is not just beauty, it is usability. Indeed, often I think beauty is a consequence of usability.
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Jonathan
Someone should tell my admin this; we just spent, what I can only assume is boatloads of cash, for a "redesigned" POS web site.
Sivaram Neelakantan
2017-03-04 16:38:01 UTC
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On Sat, Mar 04 2017,David Klassen wrote:


[snipped 12 lines]
Post by David Klassen
Someone should tell my admin this; we just spent, what I can only
assume is boatloads of cash, for a "redesigned" POS web site.
Presumably prefixed with "In order to serve you better..." and its all
downhill from there.

sivaram
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Jeffrey Goldberg
2017-03-05 19:25:18 UTC
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Post by Donald Arseneau
Typography is brought to bear on the greatest disaster of the week.
https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.g20p9c4kr
I just figured that the designers thought that they needed to make it
absolutely clear to the presenter that they were at the Oscars. Why else
would they make that so big and prominent?
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Jeffrey Goldberg http://goldmark.org/jeff/
I rarely read HTML or poorly quoting posts
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Peter Flynn
2017-03-06 00:09:44 UTC
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Post by Jeffrey Goldberg
Post by Donald Arseneau
Typography is brought to bear on the greatest disaster of the week.
https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.g20p9c4kr
I just figured that the designers thought that they needed to make it
absolutely clear to the presenter that they were at the Oscars. Why else
would they make that so big and prominent?
Branding.

Marketing people can often be too insistent on the prominence of the
labels on everything, to the detriment of functionality. They appear to
believe that the branding is more important than real information.

P
Jeffrey Goldberg
2017-03-08 02:59:12 UTC
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Post by Peter Flynn
Post by Jeffrey Goldberg
Post by Donald Arseneau
Typography is brought to bear on the greatest disaster of the week.
https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.g20p9c4kr
I just figured that the designers thought that they needed to make it
absolutely clear to the presenter that they were at the Oscars. Why else
would they make that so big and prominent?
Branding.
I prefer my theory.
Post by Peter Flynn
Marketing people can often be too insistent on the prominence of the
labels on everything, to the detriment of functionality.
I had been trying to make the same point but a little less directly.

Cheers,

-j
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Jeffrey Goldberg http://goldmark.org/jeff/
I rarely read HTML or poorly quoting posts
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Peter Wilson
2017-03-06 18:10:28 UTC
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Post by Donald Arseneau
Typography is brought to bear on the greatest disaster of the week.
https://medium.freecodecamp.com/why-typography-matters-especially-at-the-oscars-f7b00e202f22#.g20p9c4kr
Thank you. It's been a while since I've had such a good laugh. Peter W.
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